Agenda

Registration at course opens at 7 a.m. Shotgun start at 8 a.m. Lunch included on Clubhouse Green.

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Lunch Featuring Items From:

The shuttle departs from the lobby at 9 a.m. Please refer to apparel and safety waiver needs. Return to the resort for lunch.

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Featuring guest chefs:

• Vincent Chatigny, Chez Bicep B.B.Q.
• Dave Bonner, Green Street Smoked Meats
• Zack Wolf, Steak & Bourbon

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#BeefBash22 Kickoff

• President John Stika welcomes you with his State of the Brand and insight to future opportunities.
• Jesse Cole, owner of the Savannah Bananas, will inspire you to be wildly successful. He’ll rouse you to stand out in your market and awaken customers with a Fans First approach to business.

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Registered guests gather for the jewelry-making class and lunch.

Innovation and Inspiration

• Meet and identify how your business can best appeal to Current and Future Beef Consumers.
• Learn about the Beef Can Take You There initiative to inspire people to purchase more of the best-tasting beef from you.
• Awards Presentations
• Restaurant developer Steve Palmer shares how Perseverance and Resilience has carried him through life in the restaurant industry and led him to help others find hope.
• Jonathan Perry, rancher and restaurateur, welcomes you on behalf of our family farmers and ranchers.
• Meet some of our Next Generation leaders: our Colvin Scholarship honorees.

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Sharpen your beef cut know-how for your best meat case displays. We’re bringing The Culinary Center Meat Lab to you.

If it’s not certified, it’s not the best™ is more than a slogan. It’s a pledge that signifies your team is prepared to fulfill your customer’s every beef need. Here’s how we back it up: no other brand compares in being the best-sourced, best-selling and best-tasting beef. Sara Scott details how you can deliver more of the best beef to satisfy customers and elevate your business above the rest.

Only the original and best-tasting beef is raised by family farmers and ranchers. It’s a way of life centered on inspiring you to deliver your best cuts, and today, it also means assuring them it’s the best-sourced beef. Because our focus on flavor and sustainability begins on family farms and ranches, there’s a story and a face behind every steak for you to convey.

Covered topics include:

• Cattlemen panel
• Training and resources to tell the story
• Sustainability highlights

Sales matter to you and your bottom line, and as the best-selling beef, no other brand sells more domestically or around the globe. Your customers prefer the Certified Angus Beef ^® brand because it performs every time. As the market evolves and their expectations diversify, you need expert resources to continue elevating sales and your team’s expertise.

Covered topics include:

• Best-in-class training
• Ethnic opportunities and multicultural marketing
• Data tools and numbers to drive results
• Integration with customers
• Protect the brand and volume award presentations

The Certified Angus Beef ^® brand is the most trusted beef because of its assured consistency and flavor. This brand is built on taste and wouldn’t be the best selling for you without being the best-tasting beef for every order and every chef’s dishes. More than ever, they rely on you for the best-tasting, most profitable cuts, as well as easy beef items, to wow guests at each visit.

Covered topics include:

• Chef testimonials
• Value-added products
• Aging’s influence on taste

Enjoy resort restaurants featuring Certified Angus Beef ^® entrées or discover Phoenix’s dining hotspots.

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Supply and Sustainability

• Beef market analyst Randy Blach discusses the latest trends in this Market Update.
• Awards Celebration: Beef Producers and Packers
• Sustainability Today explores resources, strategies and messaging to help you share the brand’s positive story of sustainability and animal care.

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The Power of Engagement

• Cattlemen take the stage to share what approaches they lead each day in Sustainability and Cattle Care—two areas important to consumers today.
• See how your support of the Rural Relief Fund helps farmers and ranchers recover from natural disasters.
• Awards Celebration: Cattlemen and International
• Concert Pianist Jade Simmons motivates you with this thought-provoking Move Like a Maverick musical experience.

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Sharpen your beef cut know-how in this meat lab direct from The Culinary Center.

With her inside view of the Power of Meat and research on what shoppers seek in your meat case today, Anne-Marie provides you the foundation to step ahead in your market and elevate sales and profits.

Discover resources and best practices to leverage the brand across the store with marketing, butcher expertise, social media and tools that all grow loyal fans and attract more shoppers.

Customers shop your stores for the best-tasting fresh beef. Discover how to grow sales and customer loyalty even more by leveraging value-added products.

Make it even easier for shoppers to trust you for mealtime with Steakholder Rewards™. Discover resources and best strategies to shower them with rewards in your marketing and promotions.

Independents, Distributors and Small Chains

Taste the difference and see the data that confirms your opportunity to add sales and profit by offering the best-tasting ground beef in your market. You’ll see why it’s what shoppers expect today.

Large Chains

Learn how the Roast Perfect app resonates with shoppers and best practices for you to engage shoppers at the roast wonderful times of the year.

Retailer of the Year

Gather with fellow brand leaders to celebrate your achievements and dedication to excellence. The evening also features the auction benefitting the Colvin Scholarship Fund.