Speakers

John Stika, Ph.D.

President

  • John elevates the brand’s relevance for partners worldwide by strengthening customer relationships, providing cutting-edge solutions and growing momentum from ranch to table.
  • “The brand’s mission is to put high-quality product on people’s plates around the world. It’s a great mission, and thus makes for a great place to work when you believe so strongly in why it exists.”

Certified since 1999

Randy Blach

CEO, CattleFax

  • Randy’s four decades in beef market analysis helps ranchers and feeders sustain their businesses through timely market information, profitable management solutions and research.
  • “Our focus at CattleFax is on helping them make data-driven decisions that can have a significant impact on their profitability and keep these folks on the land. This is my passion that drives me every day!”

Featured speaker since 2000

Anne-Marie Roerink

Principal, 210 Analytics

  • Through many category performance and consumer research studies, including the Power of Meat, Anne-Marie helps food retailers, organizations and suppliers satisfy the ever-changing wants and needs of meat consumers in a one-size-fits-no-one world.
  • “I’m passionate about the why behind the what. Food connects us all, but our drivers, tastes and shopping habits differ widely, and better understanding consumer perceptions and realities in meat has been a fascinating journey.”

Food retail researcher since 1999

Tracey Erickson

Senior Executive Vice President, Marketing

  • Tracey choreographs marketing solutions that elevate businesses worldwide and position the brand as the best in category through its unique heritage on family farms and farm-to-table quality focus.
  • “The brand represents the best in the industry, which all comes back to people. The collective focus and effort of brand partners to offer end-users the very best is inspiring.”

Certified since 1992

Christy Johnson

Senior Director, Branding

  • Christy strategizes with design, media and advertising professionals to create pieces that resonate with shoppers, including the brand’s consumer loyalty program, Steakholder Rewards™.
  • “The quality of our partners, our product and our people allows us to keep reinventing how we go to market globally with this brand every day. And the best part: it all supports farmers and ranchers—a livelihood I’m personally very passionate about preserving for future generations.

Certified since 1997

Steve Ringle

Executive Vice President, Business Development

  • Steve leads strategic planning, customer development and the pursuit of new foodservice, retail, manufacturing and international business, with a focus on increasing customer success and optimizing product availability.
  • “I love that I work for a brand that brings people together and helps them to be successful. It is rewarding to know that working with our licensee base to build demand positively affects the lives of family farmers and ranchers raising quality Angus cattle.”

Certified since 2001

 

Bryan Schaaf

Chef Liaison & Communications Manager

  • Bryan spends most of his days making connections with the nation’s most talented chefs, supporting their efforts to menu the best cuts and eating whatever beef dish is being served next.
  • “I’m thankful for the opportunities to enjoy tasty experiences even a chef could envy. From cooking at The James Beard House in NYC to trimming briskets with iconic pitmasters, the excitement never ends.”

Certified since 2010

Deanna Walenciak

Vice President, Domestic Brand Marketing

  • Deanna leads the areas of customer marketing solutions, brand experience and the Culinary Center with a passion to engage and elevate partners and help them maximize the power of the brand.
  • “It is energizing to see the momentum build and innovation explode with our partners at the Culinary Center and events around a shared passion to market the best Angus beef.”

Certified since 1996

Sara Scott

Vice President, Foodservice

  • Sara oversees everything from chain development to cultivating key strategies for growth and delivering educational solutions to advance partners’ presence in the marketplace.
  • “I love being able to connect people from gate to plate, to serve as the bridge between our cattlemen and our end-users.”

Certified since 2007

Kelly Murray

Director, Foodservice Marketing

  • Kelly inspires foodservice distributors and restaurateurs to confidently and successfully offer the best-tasting beef through training, marketing and profitable menu solutions.
  • “Our partners, particularly restaurant operators, are some of the most resilient people. Even when they have a tough year, we continue to hear of their fortitude. I’m confident they will forge ahead stronger than ever because that is just who they are: leaders who don’t quit.”

Certified since 2013

Ken Eifrid

Director, Business Development

  • Ken thrives on sourcing successful solutions for foodservice and retail partners seeking value-added products and beyond. He also enjoys serving as a conduit for independent meat companies to bring their value to foodservice end users.
  • “You have to be motivated to sell, and the Certified Angus Beef ® brand provides that genuine excitement. It makes authentic sales people, and that’s why it was an easy decision for me to work here.”

Certified since 2019

Bruce Cobb

Executive Vice President, Production

  • Bruce leads strategies and conversations for family farmers to raise quality Angus cattle sustainably, securing their heritage for future generations and long-term supply for the brand and its partners.
  • “This brand is the pinnacle of value creation and collaboration in the beef industry. Each segment in the supply chain plays a part in solidifying the brand’s leadership position and fulfilling consumer expectations. There are winners up and down the supply chain!”

Certified since 2020

Tony Biggs

Director, Culinary Arts

  • Chef Tony sets culinary vision for the brand and The Culinary Center and elevates the brand’s presence on the plate and relevance to chefs and restaurateurs worldwide through innovation and media appearances.
  • “Working for the brand allows me to be as creative as I want to be. The meals my team and I prepare are the result of the brand trusting us to serve the best-in-class experiences for our guests.”

Certified since 2014

Venoy Rogers III

Executive Chef, Culinary Center

  • Chef Venoy brings creativity to the table at The Culinary Center, where he executes meals for guests and inspires chefs and beef connoisseurs to serve their best beef dishes.
  • “I’m proud to serve the Certified Angus Beef ® brand and share it with our guests. Creating new dishes and using different cuts honors the commitment that I’ve seen firsthand from the brand’s farmers and ranchers.”

Certified since 2022

Michael Ollier

Assistant Director, Consumer Culinary Initiatives

  • Chef Michael shares beef recipes on radio, television and social media, leads cooking demonstrations at special events, guides food photography styling and connects with food bloggers and barbecue aficionados.
  • “Our goal in the Test Kitchen is to help home cooks overcome challenges and it all begins with the consistency of the Certified Angus Beef ® brand. Starting with high-quality beef helps the audience serve delicious meals and become dinnertime heroes to their families.”

Certified since 2009

Ashley Breneman

Brand Chef, Consumer Engagement

  • Chef Ashley helps make sure home cooks enjoy a great meal. She works with the communications team to share cooking tips and tricks and recipes on social media, including the brand’s YouTube channel.
  • “Being a part of the brand family has allowed me the honor of connecting with people from all over the world. I love the fact that the logo I wear is represented and respected across the globe.”

Certified since 2013

 

Gavin Pinto

Brand Chef, Consumer Innovation

  • Chef Gavin creates new recipes for consumers to prepare delicious meals at home and plays active roles in food photography styling, YouTube cooking videos and media appearances.
  • “When home cooks start with the Certified Angus Beef ® brand and pair it with the free resources we create specifically for their success in the kitchen, they enjoy delicious meals they’re proud of.”

Certified since 2017

Kenny Scott

Executive Sous Chef, Culinary Center

  • Chef Kenny brings his passion for modernizing and elevating traditional dishes to The Culinary Center, creating dishes from less-used cuts to inspire guests.
  • “Working with Certified Angus Beef allows me to share innovative beef recipes with guests from all over the world. It’s an honor to create meaningful experiences with our creative group at The Culinary Center!”

Certified since 2023

Melissa Brewer

Vice President, Communications

  • Melissa helps partners bring their stories forward while leading the brand’s communications and public relations initiatives to online conversations and making every word count in marketing materials.
  • “This brand is so much more than great product. It’s great people—and story upon story of the grit and passion it takes to be successful. It’s an honor to work for, and with, a community so rich in respect for each other and with so many great stories to be told.”

 Certified since 2008

David O’Diam

Vice President, Retail

  • David leads strategies and services to drive traffic and build consumer loyalty for retail partners, and supports them with innovative, results-driven beef merchandising, marketing and training.
  • “I love knowing this brand matters for our customers and rancher owners. When I see our beef in the meat case, I know that’s helping a meat manager make his budget and simultaneously helping a family make it another season. It feels good!”

Certified since 2009

Beverly Linhoss

Assistant Director, Account Marketing

  • Beverly helps foodservice and retail partners reach their marketing goals by connecting them to the right tools and resources for their businesses.
  • “I love every aspect of my job, but working with independent retailers and hearing their stories has a special place on my to-do list.”

Certified since 2021

Clint Walenciak

Vice President, Product Services

  • Clint leads communications with the USDA to uphold the brand’s quality certification and provides partners with product availability forecasts and market trends to guide their business decisions.
  • “The best parts of working for the brand are the quality it represents and the opportunity to work with the dedicated people across our community.”

Certified since 2000

Amanda Barstow

Senior Director, Brand Engagement

  • Amanda leads creative, proactive strategies to welcome new partners and set them up for success through branding and trademark use on menus, in stores, on materials, in media and beyond.
  • “I love the authenticity of the brand—from its science-based specifications and grassroots beginnings to its global reach today. There’s an energy in our community that promotes positivity and continuous improvement.”

Certified since 1995