Agenda

9 a.m. - 3 p.m.

West Beach Conference Center

Shuttle available from concierge. First-Day Special: Grab a Bloody Mary and shop to be entered for the chance to win a prize pack!

11:30 a.m. - 3:30 p.m.

The Sanctuary

Grand Oaks A-B

To attend this session, select it as an add-on during registration.
This boots-on-the-ground session, led by Wes Zimmerman, Beverly Linhoss and Amanda Barstow, helps new specialists understand your role with the brand, core resources and best practices to elevate your success with the best-tasting, best-sourced, best-selling beef. Boot Camp sets you up with the tools and knowledge to jump right into the rest of this event.

5 p.m.

The Sanctuary

Terrace Room and Patio

Welcome to Kiawah Island! Before you head to dinner, join us for a glass of wine or a beer to kick off our time together.

6 p.m.

It’s your night to decide what’s for dinner! Enjoy the very best beef at one of these local restaurants. For a guaranteed table, please call to make a reservation. The Ryder Cup Bar, however, is walk-up only.

Cherrywood BBQ & Ale House at Osprey Point Clubhouse
843-266-4636
11:30 a.m. – 8 p.m.

The Players’ Pub at Cougar Point Clubhouse
843-768-2771
11:30 a.m. – 8:30 p.m.

The Ryder Cup Bar at The Ocean Course Clubhouse 
843-266-4085
11 a.m. – 7 p.m.

Jasmine Porch at The Sanctuary (running a special)
877-683-1234
5:30 p.m. – 9 p.m.

6:30 a.m

The Sanctuary

The Ocean Room

Coffee available at the conference center if you prefer.

Featuring Product From:

7 a.m.   

The Sanctuary

 Last shuttle departs at 7:45 a.m.

8 a.m.      

West Beach Conference Center

Carolina Ballroom

• Welcome and Kickoff with Sara Scott

• Keynote Speaker Jeff Mauro
Emmy-nominated Celebrity Chef and Mauro PROVISIONS CEO Jeff Mauro will share his story, how he cuts through the noise to reach consumers and his tips for success.

•Culinary Session
Chef Tony Biggs highlights the flavors and inspiration for the dishes served during our time together.

9:30 a.m.       

West Beach Conference Center

Carolina Foyer

Featuring Products From:

10 a.m. 

West Beach Conference Center

Carolina Ballroom

• Market Update
Clint Walenciak helps you navigate the market with a product supply update, pricing trends and strategies to best serve customers.

• Rancher Q&A
Join one of our family ranchers to ask about their day-to-day role in raising Angus cattle today and nurturing future generations to supply the best-sourced beef.

• Sustainability Efforts
Kirsten Nickles helps you discuss the brand’s leadership in sustainability and animal care with your team and customers.

• Marketing Tools You Can Use
Shout out that you offer the best-tasting beef with the help of the best marketing team. Get the latest from Deanna Walenciak and the marketing team.

Noon

West Beach Conference Center

Outside Conference Center

Join us outside for the best in barbecue prepared by South Carolina’s own, yet world-renowned, Anthony DiBernardo from Swig & Swine BBQ.

Featuring Products From:

1:30 - 4 p.m.

West Beach Conference Center

Choose 3 of the 6 sessions offered.

West Beach Conference Center

Outside

Join Anthony and Kelly Murray by the smoker to learn about fire management, barbecue cuts beyond brisket and the stages of cooking.

West Beach Conference Center

Carolina Ballroom 1

Experience first-hand the ready resources that set you apart from competitors and add to your success with the best-selling beef.

West Beach Conference Center

Carolina 5

• First rotation from 1:30 – 2:10 p.m. With knife in hand, you’ll experience how to cut top sirloin.
• Final two rotations from 2:25 – 4 p.m. Learn pricing, sales, culinary, procurement and aging strategies. We’ve also challenged Chef Tony to prepare the sexiest top sirloin dish.
• Diana Clark, Kurt Brockhaus, Vern Rose, Martin Lemoyne and Chef Tony Biggs lead both sessions.
• Spanish translation available 1:30 – 2:10 p.m.

West Beach Conference Center

Azalea 4-5

Ken Eifrid, Daniel Clark and Drianna Lewis show you how to compete against other products and help restaurateurs save on labor with the best-tasting, profitable menu solutions.

West Beach Conference Center

Azalea 2-3

Chad Aldridge and Neil Johnson guide you on what to say, what to ask and what to show, giving you tools to take back to your team.

Spanish translation available 2:25 – 3:05 p.m.

West Beach Conference Center

Azalea 1

Kirsten Nickles and Brianna Gwirtz discuss claims that can be made about the brand, what they mean and how to answer customer questions.

Spanish translation available 3:20 – 4 p.m.

4 p.m.

Last shuttle departs at 4:45 p.m.

Featuring Products From:

5:45 - 8 p.m.

Gather with colleagues to enjoy delicious food, beautiful views and time together.

Featuring Product From:

6:30 a.m.

The Ocean Room

Coffee available at the conference center if you prefer.

7 a.m. 

The Sanctuary

Last shuttle departs at 7:45 a.m.

8 a.m.

West Beach Conference Center

Carolina Ballroom

• Q&A with Anthony DiBernardo
Kelly Murray leads a discussion with Anthony about the role his distributor plays in his restaurant’s success.

• Ensuring Brand Partners Remain Branded Partners 
Discover what we are doing to keep your customers, and our branded partners, engaged and feeling the LOVE. Kelly Murray will share the tools and communications developed to stay relevant with our restaurant partners.

• Data That Drives Sales
Steve Ringle breaks down the data, including the rankings and snapshots, and talks about your opportunities with middles, ends, grinds and value-added products.

• Make the Sale and Keep the Sale
Become a rock-star sales leader with Sara Scott. You’ll gain tools to guide your team to see the value in selling beef and keeping each customer.

9:45 a.m.

West Beach Conference Center

Carolina Foyer

Featuring Products From:

10:15 a.m.

West Beach Conference Center

• Brand Engagement
Amanda Barstow explains how our brand engagement team works with restaurants to create a positive first impression and wow them with successful onboarding.

• Inspire with Training
Deanna Walenciak shows you how to energize your team with training options that yield results, including the new Certified Angus Beef University for your full team.

• Brand Assurance and S.W.A.T.
Celebrate S.W.A.T. champions as Steve Ringle shares the rewards you gain through your dedication to brand assurance.

• Specialist Panel
Specialists take the stage with Cody Jones to share strategies and resources they use to be the brand expert for their teams and customers.

• Value-added Products – Are You Inspired Yet?
If not, you will be after Sara Scott and Chef Tony Biggs introduce your opportunity during lunch to taste the difference.

11:45 a.m.

West Beach Conference Center

Featuring Products From:

1:30 p.m. 

The Sanctuary

Choose 3 of the 7 sessions.

The Sanctuary

Heron I & II

Daniel Clark, Chad Aldridge and Jeff Vinacco introduce a new approach to training your team on portion control, why it matters and how to get the sale.

Spanish translation available 1:30 – 2:10 p.m.

The Sanctuary

Terrace B

Discuss the cuts and cuisines to capture sales and build relationships in this growing area of foodservice. Your guides are Cody Jones, Josh Ennis and Mafe Baez.

The Sanctuary

Terrace A

Frank Eagan and Blake Dickson guide you through the play-by-play to lead successful product tastings and cuttings, thereby closing the sale.

Spanish translation available 2:25 – 3:05 p.m.

The Sanctuary

Grand Oaks A

Beverly Linhoss and the marketing team lead this interactive session on available training options and the best choices for you to achieve your educational and sales goals.

The Sanctuary

Grand Oaks C

Clint Walenciak returns to answer your beef market questions and discuss product services available to guide you through the coming year.

The Sanctuary

Grand Oaks B

Calling all meatheads with cutting experience: discover all the menu possibilities from the chuck roll with Diana Clark, Randy Whittemore and Mark Sykes.

Spanish translation available 3:20 – 4 p.m.

The Sanctuary

Grand Oaks D

Join Steve Ringle to ask questions you have and engage about the year ahead.

6:30 p.m.

West Beach Conference Center

Carolina Ballroom

Join us to celebrate your success. We’ll recognize award recipients, including who will take home the coveted blazer as our Specialist of the Year.