Agenda

Shell Icon

Monday, January 22

Registration and Brand Store Open

icon 8:00 a.m.

Brand store open until 6:00 p.m.

Boot Camp Session and Lunch

icon 11:00 a.m.
icon Banyan 1

To attend this session, select it as an add-on during registration.
This boots-on-the-ground session, led by Wes Zimmerman and Beverly Linhoss, provides new specialists with core resources and best practices to elevate your success. Boot Camp also sets you up with the tools to jump right into the rest of this event.

Featuring items from Devanco Foods

MBA Grad Social and Session

icon 1-3:30 p.m.
icon Caxambas 1

MBA Grads only join this exclusive session with Dr. Daniel Clark and Steve Ringle for inside perspective and top-level beef knowledge.

Featuring items from Little Town Jerky, Devanco Foods

Welcome Happy Hour Reception

icon 5:00 p.m. 
icon Banyan Foyer

Welcome to Marco Island! Before you head to dinner, join us for a glass of wine or a beer to kick off our time together.

Featuring items from Devanco Foods, Bertolino Foods

 

Pick Your Spot to Dine

icon 6:00 p.m.

It’s your night to decide what’s for dinner! Check out these restaurants around the resort.

Kane, Tesoro, Ario and 10K are each running Certified Angus Beef ® specials on Sunday and Monday night. Among the many featured items, you’ll find a Kalbi striploin at Kane, sliders at 10k and Moroccan-spiced kabobs at Tesoro.

Tuesday, January 23

Registration and Brand Store Open

icon 6:30 a.m.

Brand Store Open until 5:00 p.m.

Breakfast

icon 7:00 a.m.
icon Sunset Terrace

Featuring Items from Lower Foods

General Session 1

icon 8:00 a.m.
icon Banyan 2-3
  • Welcome and Kickoff with Sara Scott
  • Keynote Speaker, Kevin Brown
    Keynote Kevin Brown motivates each of us with ideas, strategies and principles to build meaningful relationships deliver extraordinary experiences as everyday heroes.
  • Move Up in the Ranks                                   

Break

icon 9:35 a.m.
icon  Banyan Foyer

Sample creative, delicious uses for Certified Angus Beef ® franks to wow customers! Includes meet and greet with Kevin Brown, keynote speaker.

Featuring items from Devanco Foods, Freirich Foods, Flocchini Family Provisions, Old World Provisions, Lower Foods

 

General Session 2

icon 10:05 a.m.
icon Banyan 2-3
  • Market Update
    Clint Walenciak shares the latest product supply and pricing trends to best serve your customers.
  • Market Knowledge is Power
    Sara Scott shows you how to guide your team and customers to understand the market and win big with Certified Angus Beef ® sales.
  • Don’t Downgrade Quality
    Steve Ringle explains how to keep your team and customers laser-focused on quality, avoiding the mistakes of purchasing on price alone.
  • Understanding Ground Beef
    The best beef makes the best grinds, and Dr. Daniel Clark gives you the beef quality expertise to add sales in the ground beef category.
  • Marketing Makeover
    Kelly Murray helps you rev-up sales with ready-to-use, proven marketing resources.
  • Your Next Course with Sara Scott

Lunch                                                                                                            

icon 11:45 a.m.     
icon Tiki Terrace

Featuring items from  Bertolino Foods, John Soules Foods, Hudson Meat Company, Bonewerks Culinarte

Breakout Sessions – go to each 40-minute session

icon 1:00-4:10 p.m. 

Train Your Team

icon Banyan 2-3

Kelly Murray and Leah Ryneer share fun, short training solutions. You’ll take home training resources to wow your team and drive sales.

Speakers:

Kelly Murray

Prepared to Succeed with VAP

icon Banyan 1

Ken Eifrid and Drianna Lewis introduce the top-selling, prepared beef items that chefs seek to save time and labor in the kitchen.

Don’t Downgrade on Quality

icon Caxambas 1

Neil Johnson and Dr. Daniel Clark dive into the best cuts and opportunities for growing sales by restaurant category.

This Grind’s For You

icon Sunset Terrace

Deanna Walenciak, Diana Clark and Randy Whittemore explain how every target account with a flattop can benefit from 73/27 or 75/25 grinds.

Beach Bash

icon 6:00-8:00 p.m.
icon Quinn's Beach 

Gather with colleagues beachside to enjoy incredible food, beautiful views and time together.

Featuring Items from Heritage Premium Meats

Wednesday, January 24

Registration and Brand Store Open

icon 6:30 a.m.

Registration and Brand Store Open until 1:00 p.m.

Breakfast

icon 7:00 a.m.   
icon Sunset Terrace

MBA Grad Breakfast and Coffee Chat with Leadership 

icon 7:00 a.m.
icon Caxambas 1

General Session 3

icon 8:00 a.m.
icon Banyan 2-3
  • What’s the Cut Wednesday
    Elevate your team’s cut knowledge with Diana Clark aka the beef maven. Who will win this year?
  • On the Menu
    Diana Clark and Chef Vinnie Cimino, the Certified Angus Beef Chef of the Year, from Cordelia, Cleveland, discuss innovation, trends and storytelling through food and more!
  • Yes. This Beef is Sustainable.
    Kirsten Nickles and Beverly Linhoss share tools for your team and customers to embrace the Certified Angus Beef ® brand as the best-sourced and best-tasting beef.
  • Most Excellent Branding
    Amanda Barstow and Diana Clark lead you to see and share the added value the Certified Angus Beef ® brand delivers to chefs and their satisfied customers.
  • The Kitchen and Beyond
    Ken Eifrid presents avenues for selling the best beef to more account categories, growing both your customer base and sales.

Break

icon 9:35 a.m.    
icon Banyan Foyer

Featuring items from Devanco Foods

General Session 4

icon 10:05 a.m.
icon Banyan 2-3
  • Defend Your Brand
    Steve Ringle shares best strategies for tackling brand assurance in your market and joins you in celebrating your S.W.A.T. wins.
  • Ready, Set, Grow Sales!
    Amanda Barstow and Natalie Ramseyer take you through your new Certified Angus Beef Dashboard, sharing tips to grow sales, train your team and more!
  • Answer Me This
    Ask our experts Dr. Daniel Clark, Diana Clark, Chef Tony Biggs and Dr. Kirsten Nickles your questions, so you’ll be on track to lead your team to the next level.
  • Authentic Leadership
    Keynote Dan Owolabi inspires you through authentic leadership to share the energy, excitement and information from this event with your team.
  • Your Next Course with Sara Scott and Chef Tony Biggs

Lunch

icon 11:45 a.m.        
icon Sunset Terrace

Featuring a burger by Chef Vinnie Cimino and items from WG Provisions, Bonewerks Culinarte, Devanco Foods

Breakout Sessions

icon 1:00-4:10 p.m.

Go to each 40-minute session

You Are Wise!

icon Beach

Bring the fun and leadership to this beachside teambuilding session. No one’s more excited about the best-tasting, best-sourced, best-selling beef than you!

Margin Wise

icon Banyan 2-3

Discover opportunities with margin-making cuts, like bottom round and chuck tender. Get hands on and creative with menu ideas as Diana Clark, Mike McReynolds and Josh Ennis share tips for you to grow sales and margins.

Data Wise

icon Banyan 1

Steve Ringle, Kurt Brockhaus and Cathy McVay show you how to use data and your new Certified Angus Beef Dashboard to edge out the competition.

Supply Wise 

icon Caxambas 1

Clint Walenciak shares unique avenues for sourcing more of the products you need to grow sales.

Speakers:

Clint Walenciak

Specialist of the Year Reception and Dinner

icon 6:30 p.m.
icon Banyan 2-3

Join us to celebrate your success. We’ll recognize award recipients, including who takes home the coveted blazer as our Specialist of the Year.

Featuring Items From Bonewerks Culinarte