Agenda

Shell Icon

Monday, January 22

Registration and Brand Store Open

icon 6:30 a.m.

Brand store open until 6:00 p.m.

Boot Camp Session and Lunch

icon 11:00 a.m.
icon Banyan 1

To attend this session, select it as an add-on during registration.
This boots-on-the-ground session, led by Wes Zimmerman and Beverly Linhoss, provides new specialists with core resources and best practices to elevate your success. Boot Camp also sets you up with the tools to jump right into the rest of this event.

MBA Grad Social and Session

icon 1-3:30 p.m.
icon Sentry 1-4 

MBA Grads only join this exclusive session with Dr. Daniel Clark for inside perspective and top-level beef knowledge.

Welcome Happy Hour Reception Terrace

icon 5 p.m. 
icon Terrace

Welcome to Marco Island! Before you head to dinner, join us for a glass of wine or a beer to kick off our time together.

Pick Your Spot to Dine

icon 6 p.m.

It’s your night to decide what’s for dinner! Delicious Certified Angus Beef ® destinations coming soon.

Tuesday, January 23

Registration and Brand Store Open

icon 6:30 a.m.

Brand Store Open until 5:00 p.m.

Breakfast

icon 7:00 a.m.
icon Sunset Terrace

General Session 1

icon 8:00 a.m.
icon Banyan 2-3
  • Welcome and Kickoff with Sara Scott
  • Keynote Speaker (To Be Announced)
  • Move Up in the Ranks                                                  

Speakers:

Sara Scott

Break

icon 9:30 a.m.
icon  Banyan Foyer

Sample creative, delicious uses for Certified Angus Beef ® franks to wow customers!

 

General Session 2

icon 10:00 a.m.
icon Banyan 2-3
  • Market Update
    Clint Walenciak shares the latest product supply and pricing trends to best serve your customers.
  • Market Knowledge is Power
    Sara Scott shows you how to guide your team and customers to understand the market and win big with Certified Angus Beef ® sales.
  • Don’t Downgrade Quality
    Steve Ringle explains how to keep your team and customers laser-focused on quality, avoiding the mistakes of purchasing on price alone.
  • Understanding Ground Beef
    The best beef makes the best grinds, and Dr. Daniel Clark gives you the beef quality expertise to add sales in the ground beef category.
  • Power of the Brand
    Amanda Barstow and Diana Clark lead you to see and share the added value the Certified Angus Beef ® brand delivers to chefs and their satisfied customers.
  • Your Next Course with Sara Scott

Lunch                                                                                                            

icon 11:50 a.m.     
icon Banyan Foyer

Breakout Sessions – go to each 40-minute session

icon 1:00-4:10 p.m. 

Train Your Team

icon Banyan 2-3

Kelly Murray and Brianna Smith share fun, short training solutions. You’ll take home training resources to wow your team and drive sales.

Prepared to Succeed

icon Banyan 1

Ken Eifrid introduces the top-selling, prepared beef items that chefs seek to save time and labor in the kitchen.

Target the Best Accounts

icon Caxambas 1

Neil Johnson and Dr. Daniel Clark dive into the best cuts and opportunities for growing sales by restaurant category.

This Grind’s For You

icon Sunset Terrace

Diana Clark and Randy Whittemore explain how every target account with a flattop can benefit from 73/27 or 75/25 grinds.

Beach Bash

icon 6:00-9:00 p.m.
icon Quinn's Beach 

Gather with colleagues beachside to enjoy incredible food, beautiful views and time together.

 

Wednesday, January 24

Registration and Brand Store Open

icon 6:30 a.m.

Registration and Brand Store Open until 4:00 p.m.

Breakfast

icon 7:00 a.m.   
icon Sunset Terrace

MBA Grad Breakfast and Coffee Chat with Leadership 

icon 7:00 a.m.
icon Sentry 1-4

General Session 3

icon 8:00 a.m.
icon Banyan 2-3
  • What’s the Cut Wednesday
    Elevate your team’s cut knowledge with Diana Clark aka the beef maven. Who will win this year?
  • Yes, Beef is Sustainable.
    Kirsten Nickles and Beverly Linhoss share tools for your team and customers to embrace the Certified Angus Beef ® brand as the best-sourced and best-tasting beef.
  • Ready, Set, Grow Sales!
    Amanda Barstow takes you through your new Certified Angus Beef Dashboard, sharing tips to grow sales, train your team and more!
  • Marketing Makeover
    Kelly Murray helps you rev-up sales with ready-to-use, proven marketing resources.

Break

icon 9:30 a.m.    
icon Banyan Foyer

General Session 4

icon 10:00 a.m.
icon Banyan 2-3
  • Defend Your Brand
    Steve Ringle shares best strategies for tackling brand assurance in your market and joins you in celebrating your S.W.A.T. wins.
  • Beyond the Kitchen
    Ken Eifrid presents avenues for selling the best beef to more account categories, growing both your customer base and sales.
  • On the Menu
    Diana Clark discusses your opportunities to capture sales from culinary trends and global flavors.
  • Answer Me This
    Ask our experts Dr. Daniel Clark, Diana Clark, Chef Tony Biggs and Dr. Kirsten Nickles your questions, so you’ll be on track to lead your team to the next level.
  • Star Power
    Discover how branding yourself as a Certified Angus Beef Specialist elevates your star status for your company, team and customers.
  • Your Next Course with Sara Scott and Chef Tony Biggs

Lunch

icon 11:45 a.m.        
icon Banyan Foyer

Breakout Sessions

icon 1:00-4:10 p.m.

Go to each 40-minute session

You Are Wise!

icon Beach

Bring the fun and leadership to this beachside teambuilding session. No one’s more excited about the best-tasting, best-sourced, best-selling beef than you!

Customer Wise

icon Banyan 2-3

Discover the best cuts and strategies for growing sales to Latin, Asian, and Bar and Grill accounts from session leaders Diana Clark, Mike McReynolds and Josh Ennis.

Data Wise

icon Banyan 1

Steve Ringle and Kurt Brockhaus show you how to use data and your new Certified Angus Beef Dashboard to edge out the competition.

Supply Wise 

icon Caxambas 1

Clint Walenciak shares unique avenues for sourcing more of the products you need to grow sales.

Specialist of the Year Reception and Dinner

icon 6:30 p.m.
icon Banyan 2-3

Join us to celebrate your success. We’ll recognize award recipients, including who takes home the coveted blazer as our Specialist of the Year.