Agenda

3 – 5 p.m.

Event Center Atrium

Join us for some small bites and catch-up time as we kick off #BeefBash24.

Evening

• Reservations are recommended for the following fine-dining restaurants on Tuesday, Sept. 17: Pino Bianco, Wildflowers and TS Steakhouse. Make reservations by calling 800-771-7711 and selecting option 2. For parties of 5 or more guests, contact Lillian White, restaurant reservations coordinator, at 315-361-7620.
• The following locations are also open Tuesday evening first come, first served: NY Rec & Social Club, Upstate Tavern and Emeralds.
• For more information on Tuesday dining options, see the Turning Stone dining page.

6:45 a.m.

Shenendoah Course

Take in 18 holes at the Shenendoah Course at Turning Stone Resort Casino. The golf outing benefits the Colvin Scholarship Fund.

8 a.m. shotgun start. Breakfast and lunch at the course.

Featuring Items From: Bertolino Foods, John Soules Foods, Heritage Premium Meats

7:30 a.m.

Join us for shooting clays at Vernon National Shooting Preserve. New York’s finest course offers a first-class experience for all skill levels.

Breakfast available at 7:30 a.m. in the Cayuga Room. Bus departs 8:30 a.m. from the EC Loop, outside the Event Center Atrium.

Featuring Items From: Heritage Premium Meats

2 – 4 p.m.

Event Center Atrium

Join us for some small bites and catch-up time as we kick off #BeefBash24.

4:30 p.m.

The Mezzanine

Invitation only for attending producers/cattlemen.

5:30 p.m.

NY Rec & Social Club

Invitation only for attending restaurateurs.

6:30 - 9:00 p.m.

Exit 33

Connect with colleagues as Certified Angus Beef takes over the resort’s center for nightlife and enjoy the coolest drinks and tastiest eats.

6:30 a.m.

7 Kitchens

Featuring items from: Heritage Premium Meats and Pasqualichio Brothers

8:00 a.m.

Event Center

• President John Stika welcomes you with his State of the Brand and insight to future opportunities.
• Mark Ahearn, chairman of our board of directors, welcomes you.
• Our can’t-miss keynote speaker, Pro Football Hall of Famer, Jerome Bettis, will fire you up for the year ahead.

9:40 a.m.

Event Center Atrium

Featuring Items from: Devanco Foods and JB Group

10:00 a.m.

Shenendoah Clubhouse

Oneida artisans will share stories about the Oneida Nation and its heritage while teaching fully registered spouses and guests to make dream catchers.

10:20 a.m.

Event Center

• Take a front-row seat to the brand’s all-star performance at the Pro Football Hall of Fame Enshrinement Festival that celebrates football legends and builds connections with loyal fans.
• Step ahead of competitors and grow sales with prepared and packaged products that deliver the flavor, consistency and time savings your customers seek.
• Award presentations
• Hear how we’re going deeper in conversations about sustainability and providing you resources to share the research and dedication of our community.
• Identify new marketing tools that make it easier than ever for you to promote the best-tasting beef and secure greater loyalty from customers.

12:00 - 1:30 p.m.

7 Kitchens

Featuring items from: Old World Provisions

1:30 - 3:30 p.m.

The Showroom

• Identify your best opportunities to grow sales
• Redefine your sales potential with ground beef
• Sell core value-added items for time-starved customers
• Train your team to keep building momentum
• Award presentations

1:30 p.m.

Tuscarora Room

Restaurateur attendees: get inspired by marketing ideas to rev up your fans using a wide range of strategies, from social media to special events.

5:30 p.m.

The Great Lawn at The Lodge

Invitation only for international guests.

Evening

Make your dinner reservations at one of Turning Stone Resorts’ many onsite restaurants.

• Other offsite restaurants near the resort are very limited.
• Resort restaurants requiring reservations are Peach Blossom, Tin Rooster
  • Limited availability at Wildflowers, Pino Bianco and TS Steakhouse.
• Two special guest chefs are featured Thursday evening:
  • Chef Lamar Moore from Bronzeville Winery is featured at TS Steakhouse
  • Chef David Zimmerman and Chef AJ Schumaker from Stark’s Steak & Seafood are featured at Wildflowers.
• After Aug. 1, reservations are open to the public.

6:30 a.m.

7 Kitchens

Featuring Items from: Freirich Food Products and Lower Foods

8:00 a.m.

Event Center

• Uncover the factors influencing the market today and opportunities to guide you forward with Randy Blach, from CattleFax.
• Hear from family farmers and ranchers about how decisions they make today are rebuilding their herds with quality and this brand top of mind.
• Experience the inspiration of our culinary team today and the global connections that guide the beef trends of tomorrow.
• Award presentations

9:50 a.m.

Event Center Atrium

Featuring Items from: Superior Foods Co. and Kayem Foods

10:25 a.m.

Event Center

• Hear from the Turning Stone team about the art of hospitality and how and why they put guests first.
• Discover how to inspire your primary customer, the next generation and secure their loyalty with marketing and Steakholder Rewards™.
• Create Loyalty that Lasts with Clint Pulver
• General Session Wrap-up with John Stika

12:15 - 1:30 p.m.

7 Kitchens

Featuring Items from: Bertolino Foods

1:30 – 4:00 p.m.

The Showroom

• Build upon shopper loyalty in the meat case and beyond.
• Make your meat case the destination for top quality with Anne-Marie Roerink.
• Strengthen your ground beef focus to drive sales and profits.
• Maximize value-added products to give shoppers more variety and reasons to shop with you.
• See how retail focus on strip roasts added holiday sales and points to greater potential this season.
• Discover how this brand and our community help fill your need for sustainability across the store.
• Award presentations

1:30 p.m.

The Upstate Tavern

Specific times will be scheduled for restaurateur attendees to tour the Turning Stone Resort Casino back of the house, inspiring you with fun, new ideas.

6:00 p.m.

Event Center

Gather with fellow brand leaders to celebrate your achievements and dedication to excellence. The evening also features the auction benefitting the Colvin Scholarship Fund.

The reception begins at 6:00 p.m. Doors open for dinner at 6:30 p.m.