Agenda

Tuesday, September 17th

Registration and Brand Store Open

icon 2:00 - 6:00 p.m.
icon Event Center Atrium

Evening Dinner On Your Own

icon Evening

Reservations are recommended for the following fine-dining restaurants on Tuesday, Sept. 17: Pino Bianco, Wildflowers and TS Steakhouse. Make reservations by Aug. 1 by calling 800-771-7711 and selecting option 2. For parties of 5 or more guests, contact Lillian White, restaurant reservations coordinator, at 315-361-7620.

The following locations are also open Tuesday evening first come, first served: NY Rec & Social Club, Upstate Tavern and Emeralds.

For more information on Tuesday dining options, see the Turning Stone dining page.

Wednesday, September 18th

Registration and Brand Store Open

icon 6:00 a.m. – 7:30 p.m.
icon Event Center Atrium

G&C Food Distributors and Palmer Food Services Mick Colvin Scholarship Classic Golf Outing

icon 6:45 a.m.
icon Shenendoah Course

Take in 18 holes at the Shenendoah Course at Turning Stone Resort Casino. The golf outing benefits the Colvin Scholarship Fund. Add golf when registering.

G&C Food Distributors and Palmer Food Services Pre-Event Clay Shooting at Vernon National Shooting Preserve

icon 7:30 a.m.

Join us for shooting clays at Vernon National Shooting Preserve. New York’s finest course offers a first-class experience for all skill levels. Add shooting clays when registering.

Cattlemen Session

icon 4:30 p.m.
icon Oneida Ballroom

Invitation only for attending producers/cattlemen.

 #BeefBash24 Welcome Party

icon 6:30 - 9:00 p.m.
icon Exit 33

Connect with colleagues as Certified Angus Beef takes over the resort’s center for nightlife and enjoy the coolest drinks and tastiest eats.

Thursday, September 19th

Registration and Brand Store Open 

icon 6:00 a.m. – 6:30 p.m.
icon Event Center Atrium

Breakfast

icon 6:30 a.m.
icon 7 Kitchens

General Session 1

icon 8:00 a.m.
icon Event Center
  • President John Stika welcomes you with his State of the Brand and insight to future opportunities.
  • Mark Ahearn, chairman of our board of directors, welcomes you.
  • Our can’t-miss keynote speaker will be announced on Aug. 10.

 

Speakers:

John Stika, Ph.D.

Morning Break

icon 9:25 a.m.
icon Event Center Atrium

Spouse/Guest Event and Lunch

icon 10:00 a.m.
icon Shenendoah Clubhouse

Oneida artisans will share stories about the Oneida Nation and its heritage while teaching fully registered spouses and guests to make dream catchers.

General Session 2

icon 10:25 a.m.
icon Event Center
  • Discover how to inspire your primary customer, the next generation and secure their loyalty with marketing and Steakholder Rewards™.
  • Step ahead of competitors and grow sales with prepared and packaged products that deliver the flavor, consistency and time savings your customers seek.
  • Award presentations
  • Hear how we’re going deeper in conversations about sustainability and providing you resources to share the research and dedication of our community.
  • Identify new marketing tools that make it easier than ever for you to promote the best-tasting beef and secure greater loyalty from customers.

Lunch

icon 12:00 - 1:30 p.m.
icon 7 Kitchens

Foodservice Distributor Breakout

icon 1:30 - 3:30 p.m.
icon The Showroom
  • Identify your best opportunities to grow sales
  • Redefine your sales potential with ground beef
  • Sell core value-added items for time-starved customers
  • Train your team to keep building momentum
  • Award presentations

 

Evening Dinner on Your Own

icon Evening

Make your dinner reservations by Aug. 1 at one of Turning Stone Resorts’ many onsite restaurants. Watch for details on Certified Angus Beef ® specials and guest chefs at resort restaurants.

Friday, September 20th

Registration & Brand Store Open

icon 6:30 a.m. – 1:30 p.m.
icon Event Center Atrium

Breakfast 

icon 6:30 a.m.
icon 7 Kitchens

General Session 3

icon 8:00 a.m.
icon Event Center
  • Uncover the factors influencing the market today and opportunities to guide you forward with Randy Blach, from CattleFax.
  • Hear from family farmers and ranchers about how decisions they make today are rebuilding their herds with quality and this brand top of mind.
  • Experience the inspiration of our culinary team today and the global connections that guide the beef trends of tomorrow.
  • Award presentations

Morning Break

icon 9:45 a.m.
icon Event Center Atrium

General Session 4

icon 10:25 a.m.
icon Event Center
  • Hear from the Turning Stone team about how and why they put guests first using concepts from the Oneida Way of hospitality.
  • Take a front-row seat to the brand’s all-star performance at the Hall of Fame that celebrates football legends and builds connections with loyal fans.

Lunch

icon 12:00 - 1:30 p.m.
icon 7 Kitchens

Foodservice Distributor Content

icon 1:30 p.m.
icon Exit 33
  • Experience and take home ideas from our Culinary Center team that inspire chefs and restaurateurs to menu grinds, value-added products and signature cuts.

Retail Breakout

icon 1:30 – 3:45 p.m.
icon The Showroom
  • Build upon shopper loyalty in the meat case and beyond.
  • Make your meat case the destination for top quality with Anne-Marie Roerink.
  • Strengthen your ground beef focus to drive sales and profits.
  • Maximize value-added products to give shoppers more variety and reasons to shop with you.
  • See how retail focus on strip roasts added holiday sales and points to greater potential this season.
  • Discover how this brand and our community help fill your need for sustainability across the store.
  • Award presentations

Awards Reception and Dinner

icon 6:00 p.m.
icon Event Center

Gather with fellow brand leaders to celebrate your achievements and dedication to excellence. The evening also features the auction benefitting the Colvin Scholarship Fund.

The reception begins at 6:00 p.m. Doors open for dinner at 6:30 p.m.