Agenda

Tuesday, August 23

All times in CDT

Morning Tour: Beef Blitz

Ever wondered how food makes its way across the country after it leaves the packer? Join us on a tour of Sysco Kansas City, a foodservice distributor licensed to sell the Certified Angus Beef® brand. Get inside one of the key players in the supply chain to see how beef gets to restaurants and how they leverage premium brands with their customers. Plus, enjoy lunch on us before heading back for the afternoon sessions.

This tour is limited to 45 attendees on a first-come, first-serve basis. Did we mention it’s free?

Beef Blitz Registration

1:30 p.m.
Welcome – Kara Lee

Speaker: Kara Lee 

1:35 p.m.
Global Market Overview

The global marketplace is dynamic and volatile. Learn about the current state of commodity and financial markets around the world to help prepare for swings in the market and guide your management decisions.

Speaker: Dan Basse

2:35 p.m.
Making Risk Management Relevant

Markets and input costs can feel erratic. Whether you’re in the cattle feeding business or merchandise your own feeder cattle off the ranch, risk management is perhaps a more important part of your business than ever before. But it’s not a one-size-fits-all strategy. Hear Ryan Turner share ways to customize your strategy.

Speaker: Ryan Turner

3:15 p.m.
Break

3:30 p.m.
The Impact of Quality on Grid Marketing

Capturing large premiums on a value-based grid is no accident. Brian Bertelsen will share what has value and discuss some strategies to achieve larger rewards. He will also show recent improvements in quality grading within the industry and explain why premiums in the marketplace are actually larger with the increase in quality.

Speaker: Brian Bertelsen

4:05 p.m.
Sessions End

5:00 p.m.
Cocktail & Social Hour

6:00 p.m.
Dinner

6:40 p.m.
Power Of Meat

Success at the meat case defines a grocery store’s overall performance. Take a look at consumer spending habits, attitudes and expectations of the meat department with Anne-Marie Roerink. During dinner, she’ll share details of what encourages consumers to go from just shopping to purchasing, diving deep into beef perceptions.

Speaker: Anne-Marie Roerink

7:15 p.m.
Industry Achievement Award Presentation

Presenter: John Stika

Join us in honoring Randy Blach, CattleFax CEO, as this year’s Industry Achievement Award recipient. He has dedicated his career to analyzing cattle, grain and protein markets around the world to provide timely insight to cattlemen to make risk management decisions. His depth of market knowledge extends to provide thought-leadership and insights to producers about where the market is headed based on data and evaluating past trends in the business.

About the Award: The Industry Achievement Award recognizes leaders who have made a lasting mark on the beef industry with intention of improving beef production, both profitably and sustainably. Achievements can be through private enterprises or be primarily public service with little or no direct cattle feeding endeavors. Each year recipients are chosen by previous winners, making it a community and leadership-focused honor.

Wednesday, August 24

All times in CDT

8:00 a.m.
Securing Beef Demand

As consumer demands shift, so do producer priorities. Hear how Certified Angus Beef plans to better serve its partners and continue driving demand for registered Angus cattle back to cattlemen. Then Abram Babcock from Adams Land and Cattle will share the work currently happening at the feedyard to collect and measure emissions. Learn what they are seeing and what’s on the horizon.

Speakers: Bruce Cobb and Abram Babcock

8:50 a.m.
Exploring New Control Methods for Liver Abscesses

Liver abscesses continue to take a toll on the industry. Discussion often centers around causes and control methods, leading to debate on traditional treatment measures. Jeff Heldt will explore new research and innovations to address one of the industry’s most costly issues.

Speaker: Jeff Heldt

9:25 a.m.
Improving Feedyard Mortality Rates

The rising mortality rates at feedyards raise concerns for the best prevention strategies. There’s been much improvement in the industry, but the data points to increased death issues and finding solutions is challenging. Brian Vander Ley and Miles Theuer will share their ideas to address fed cattle deaths occurring late in the feeding period to save more animals and your ROI.

Speakers: Brian Vander Ley and Miles Theuer

10:10 a.m.
Break

10:30 a.m.
What’s the Status of Beef x Dairy?

Beef x Dairy cattle are a popular topic among cattlemen. While these cattle aren’t new, they present implications on quality and feedyard performance. What’s the outlook for these cattle and how much market share will they have? Ty Lawrence takes the stage to share the current landscape and challenges of raising Beef x Dairy calves.

Speaker: Ty Lawrence

11:05 a.m.
Winning with Feeder Calf Marketing

Moderated by Paul Dykstra, Certified Angus Beef

You’ve worked hard to raise cattle to a higher standard—make sure you’re getting paid for it. The evolving landscape of customer demands signal new approaches for marketing feeder calves. Whether that’s pursuing process verified programs (PVP) to capitalize on specific management claims, retaining ownership or building a resume to merchandise superior performance and carcass genetics, this panel will share insight about the most effective concepts. The panel includes Troy Marshall, American Angus Association®; Don Graham, Crossroads Cattle Co.; and Greg Foote, Foote Cattle Company.

Speakers: Troy Marshall, Don Graham, and Greg Foote

12:00 p.m.
Lunch

Thanks for joining us at the 2022 Feeding Quality Forum.